Online: Feeling the Format

As this project is only on its second monthly cycle, I don’t claim to have yet figured out all of this, by any means. But I enjoy a challenge and the developmental and creative parts of production, so I will try and share the experience as we hopefully get better in new media and areas like SEO and develop some kind of footprint and a following in the at times daunting world of online.

What we have lined up, in terms of new content over the next month, is an interview with director Jon East – which is up – and a bunch of other new material, which will be released on a weekly basis. These include an interview with Gothic Blues artist, Ledfoot, as well as a new chapter of the E-Book about growing up behind the scenes in entertainment, in this case also film, about a period when Charlotte Rampling was a sort of stepmother to my brother and me and my father was increasingly active in bringing in contraband to the UK from the East.

Feeling out the format of producing an online publication has been interesting. Although online revolves around a lot of the same skills I and many of us learnt in traditional media, editing film, recording voiceovers, composing and interviewing, the knack and nature of online seems to be its own beast. More about carving out your niche. This makes sense, because of the size and scope of the internet. A bit like when cable came online and the channels became increasingly specialised: with the internet, almost everything is there, apart from what we bring to the table – either a new work, special access or storytelling style – and the priority seems to be how to present yourself in a way that cuts through everything else.

This may well be generational too. In a traditional magazine one worked to a monthly deadline, whereas online regular posting of new material, even small posts, may be more important. So one of the ways for us to adjust to this is to release various parts of our new material weekly instead of monthly a whole load at once. Also, in the new online arena, where Vloggers with huge followings post daily, seemingly ad hoc, videos on the fly – are our traditional media skills still that relevant and is there some balance to strike between the old and new media? I guess we’ll see.

The format won’t change too much, just be adapted to a more drip feed approach. The only other thing I can add is that, being a film and music editor, the audio quality of online interviews is often still unpredictably patchy. To that end I’ve upgraded my internet connect to a fibre-optic one, which is drastically improving the quality of the online interviews.

Please check in weekly for updated new material on our website. Our niche, as I see it developing, seems to be targeted towards a behind the scenes look at the experiences, production and process of creative people in the arts and entertainment.

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Author: Altgenerations

I'm a creative, worked mostly as a freelancer, editing commercials, film, documentaries. Increasingly I am writing and developing New Media. I do voiceovers, music, writing and production. Have had some music in film and representation through Getty's Pump Audio division.